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CFA | CAIA | Founder & CEO
Borja Durán
President of Wealth Solutions USA Registered Investment Advisor (license regulated by the Securities Exchange Commission), Founding Director of Finletic Capital SGIIC.
Previously held the following positions: Managing Director of the American MFO Guggenheim, advisor and chief investment officer at Invercaixa, senior portfolio manager at B. Santander and Equity Research for Deutsche Bank.
He began his professional career at Bestinver S.V.B.
Author of the books: The Art of Investing (2023) and Family Wealth Management (2013).
He is a member of the CFA Institute (USA), CFA Spain and the CAIA Association.
Professor since 2001 of investment management specialization programs and training courses for families, family offices, institutions... Speaker at programs and conferences on private banking, asset management, etc. and author of numerous articles on family wealth management. Since 2009 he has directed the Private Wealth Management Program at IEB.
Graduated Suma Cum Laude in Business Administration and Finance at Tampa University USA.
He has completed several specialized programs in American and European universities.
Founder & Managing Director
Jorge Coca
Jorge is founder and CEO of Sinergia Global Partners, Wealth Solutions and Finletic. The group is a wealth management firm with more than €4.3 billion in client financial assets in 12 countries. In 2026 it will celebrate 25 years of leading independent financial advice in Spain and Latin America.
He shares his extensive experience of more than 20 years in wealth management, advising founders, entrepreneurs, family businesses, private equity partners and high net worth families, as well as being part of the group's management team. He is also a Director in several family offices and family businesses.
He developed his previous professional career as managing partner at Family Office Solutions and Gestiohna Asesores Financieros. He is founder of the philanthropic project Philideas, which brings together several families in an international philanthropy project with a common purpose. He has been a member of YPO (Young Presidents Organization) since 2017. Additionally, he has founded several startups (Blue Nilak, Arbco, among others) and invested in numerous companies.
He is deputy director of the Private Wealth Management Program at the IEB since its creation in 2009. He is a regular speaker at forums and conferences on family wealth management, financial asset management, family governance and best practices in family offices, as well as in tailor-made programs for families on family cohesion, investments and wealth management.
He holds a degree in Business Administration and Management from Universidad Carlos III de Madrid (bilingual group), a European Financial Advisor from the European Financial Planning Association (EFPA) and a Master's Degree in Stock Exchange and Financial Markets from the IEB.
He has completed the executive programs in Private Wealth Management at IEB, Family Governance at The Wharton School and Leading Professional Service Firms at Harvard. He also holds certificates in Family Business Advising (CFBA) and Family Wealth Advising (CFWA) from the Family Firm Institute (FFI) in Boston (USA), as well as an Advisor program at ISDI.
GP® | CESGA®| Partner & Board Member
Rafael Juan y Seva
He began his professional career at Extebank N.Y., a subsidiary of Banco Exterior de España in New York. In 1987 he joined Iberagentes S.V.B., one of the first stock brokers created after the reform of the Stock Market, as a Financial Analyst. In 1991 he joined the Barclays Group where he was Executive Director of Private Banking, Chairman of the IIC's Management Company and responsible for Investment Products for ERBG (European Retail Banking Group) with presence in the Boards of the Collective Investment Managers in Luxembourg, France, Portugal and Greece.
In 2000, he was appointed General Manager of Private Banking at Banco Espirito. After two years, he began a new stage in Banca March, as Director of Private Banking and member of the Management Committee. Subsequently, he was Director of Grupo EDM. In 2012 he founded Áureo Wealth Advice EAFI S.L. which, in November 2016, became part of Wealth Solutions.
He is a member of the Board of Directors and the Advisory Board of several family-owned companies and institutions.
As a lecturer, he teaches on the Master's Degree in Banking and Financial Regulation at the University of Navarra, on the Master's Degree in Banking and Finance at Centro de Estudios Garrigues and is a member of the International Advisory Board of the MSc in International Trade and Global Finance at Schiller University. He is a lecturer at various academic institutions, as well as the author of several articles on financial topics.
Bachelor in Business Administration, Graduate in Financial Markets by New York University and in Financial Management by the Sloan School of Management of the M.I.T., Master in Public Finance and Tax Law by the Centro de Estudios Financieros y Tributarios, PADE (Senior Management Program) by IESE and Diploma in Boards of Directors by IESE and IC-A. In the professional field, he holds an advanced degree in Wealth Management from the Fundación de Estudios Financieros, CESGA (Certified ESG Analyst) from EFFAS (European Federation of Financial Analyst Societes) and a Diploma in Tax Optimization of Wealth and Investment from the School of Legal Practice of the Complutense University of Madrid.
He is a member of the Board of Directors of the Asociación de Empresas de Asesoramiento Financiero and of the Organization and Membership Committee of the Spanish Institute of Financial Analysts.
CFO & CHRO | Board Member
Ariadna Blanco
Executive with more than 20 years of international experience in multinational environments and market leading companies, specialized in financial management, people management and corporate governance.
Long career as CFO and Human Resources Director of the Wealth Solutions group, being part of its Management Committee.
Previously, she was CFO at Sogeti España S.L., where she also led the Quality area (ISO 9001, 14001 and 27001 certifications). During this period, she led the negotiations of a corporate merger process and implemented the Equality Plan.
Between 2007 and 2014 she developed her career in the BPO area of Deloitte, performing functions in Finance and Management Control for multinational clients. In addition, she led the Internal Tax Department and participated as a trainer in accounting and tax matters.
She holds a degree in Economics from Universidad Cristóbal Colón (Mexico), a Master's degree in Tax Consulting from the Colegio de Economistas de Asturias and has completed the Management Development Program (PDD) at IESE (class of 2018).
Chief Compliance & Legal Officer | Secretary of the Board
Javier Vera
He is currently the Compliance and Legal Director of the Wealth Solutions group, and is a member of its Management Committee. In addition, he combines this with secretarial tasks for the group's boards of directors.
Financial sector executive specialized in legal, compliance and risk management, with solid experience in corporate governance and team leadership.
He currently serves as Director of Legal and Compliance at Wealth Solutions and Finletic, and Secretary of the Group's Board, where he oversees regulatory and risk control, the internal information system and is head of Customer Service (SAC).
Previously, she was Head of the Legal Department of Financiera Española de Crédito a Distancia EFC, S.A. (Findirect and Frakmenta brands) and of the related payment protection and life insurance agency. He led the Legal and Compliance area in key matters such as consumer credit, contracting, means of payment, data protection, prevention of money laundering, and securitization operations or sale of assets. He was a member of the Legal and Consumer Finance Committee of the National Association of Financial Credit Establishments (ASNEF).
He began his professional career at the Bank of Spain and later held the position of Legal Counsel at 4Finance Financial Services Spain, a leading entity in Spain in the micro-lending sector, where he performed functions in different areas of Legal and Compliance.
Graduated in Law from the Universidad Autónoma de Madrid, he holds a Master's Degree in Corporate Legal Consultancy from the Universidad Carlos III de Madrid and the CESCOM and IFCA certifications of Expert in Compliance (2020).
CTO
Javier Román
In 2024 he joined Finletic, first as Lead PHP Engineer and from May 2025 as CTO, leading the engineering team and the company's technology strategy, with a focus on security, scalability and operational efficiency.
In 2024 he joined Finletic, first as Lead PHP Engineer and from May 2025 as CTO, leading the engineering team and the company's technology strategy, with a focus on security, scalability and operational efficiency.
In 2023 he joined Teladoc Health as Tech Lead, participating in the evolution of digital health products. In 2019 he joined Drinks&Co, first as PHP Architect and later as Head Architect. There he drives the technological transformation of the platform and defines the medium-term technical roadmap, leading a multidisciplinary team of 35 people and infrastructure and architecture modernization projects.
In 2014 he joined the Holaluz team as Lead Developer PHP, where he leads the technical team during the first years of growth of the company, also assuming coordination and management functions of technological projects. He began his career in 2010 at Sony Spain as a web developer.
He holds a degree in Computer Engineering from the Universitat Autònoma de Barcelona (2002-2010). In 2020 he collaborates as a professor at La Salle BCN within the Master in Digital Transformation Technologies, contributing his experience in technical leadership and innovation in cloud environments and in 2022 in the Master in Digital Product Management as a professor of Mobile and Web Development.
Partner Director
María Teresa Chavarría
EFA Certificate (June 2006). Associate No. 3330. Higher Program in Leadership Development, Lid Executive. Higher Program in Wealth Management and Private Banking (PSP)-Instituto de Estudios Financieros.
Family Office Program (Nexia Institute).
Women and Leadership Program (IESE Business School).
He joined Wealth Solutions in April 2018.
Since 1999 and for 19 years she has been Director of Private Banking, first at Banco Urquijo and then at Banco Sabadell (SabadellUrquijo Banca Privada) where she has been in charge of comprehensive advice and management of large family estates.
She began her professional career in 1993 as a legal-tax advisor in two law firms in Barcelona and for a few months in the accounting area of a developer.
She holds a degree in Law from the Universidad Central de Barcelona. Diploma from the Abad Oliba University College. Interuniversity Master's Degree in Business Administration and Management (M.B.A) from the Autonomous University of Barcelona, the University of Barcelona and the Polytechnic University of Catalonia. Certified Insurance Mediator. Special course for Company Executives and Tax Experts Abad Oliba University College. Administrative manager.
Partner Director
Jaime Iceta
He holds a degree in Economics and Business Administration (ICADE E-2) from the Universidad Pontificia de Comillas, a Wealth Management diploma from UBS and has taken multiple specialized courses in Management and Leadership, Wealth Management, Taxation and Financial Investments.
He is certified as Financial Advisor (FA) and Wealth Manager (GP) by the Spanish Institute of Financial Analysts.
In 2012 he founded Iceta Private Wealth Solutions EAF S.L. and, after eight years developing the business of advising private clients, professionals and institutions, in 2020 he integrated his firm and team into Wealth Solutions, joining as Managing Partner.
In 2009 he assumed the management and consolidation of UBS's Regional business in Spain, which included the offices of A Coruña, Bilbao, Zaragoza, Barcelona, Valencia (Levante-Baleares) and Seville. He also held the positions of Managing Director, Deputy General Manager and member of the Executive Committee.
In 2000 he joined Banco Sabadell as Business Director of Retail Banking and two years later he joined UBS Bank in Spain, first as Team Leader and, from 2003 to 2009, as Director responsible for the Madrid Office which was the main reference for UBS in Spain. During those years he had an important management role, with responsibility for more than 60 people between bankers and commercial support staff, and contributing to the growth of UBS's business in Spain.
He began his professional career in 1987 at Citibank Spain as a Financial Analyst in the Stock Market Department. In 1991 he joined the Barclays Group until 2000, when he joined Sabadell.
Partner Director
Francisco Javier Fontan
Joined Wealth Solutions in January 2026.
In 2022, he assumed the General Management of the asset management company PUNTA NA. From this Family Office, she led the planning, development and governance of the family group's long-term equity investment, participating directly in the multi-jurisdictional investment decision-making process together with the teams that comprise it. He also worked closely with the family's corporate governance bodies, coordinating investment policies under high standards of confidentiality and trust, focusing on generational impact, wealth preservation and succession planning. These functions were developed through an in-depth analysis of investments and the ability to translate family objectives into comprehensive wealth management decisions.
In 2016 she joined the fashion company MANGO, where she held the position of Head of Legal.
He began his professional career in 1998 as a lawyer in the Barcelona office of Garrigues. Subsequently, he developed his professional career in FONT ASESORES and as a partner of ARCO ABOGADOS, where he was part of the commercial department.
He holds a Law Degree from the University of Lleida, a Master in Business Law from ISDE Barcelona, a Master in Real Estate Law from Pompeu Fabra University, a PDG from IESE and has completed the Wealth Management Program at the IEB in Madrid.
Director
Isabel Alonso
Specialized in Wealth Management, in the areas of International Private Banking and Investment Services Companies.
In 2013 he joined Iceta Wealth Solutions EAFI, S.L. as Senior Client Advisor, providing independent wealth advice to private clients, professionals and institutions.
In 2004 he joined UBS Bank and in 2007 he became a Client Advisor in the same entity, developing tasks related to Wealth Management: advice, client portfolio management or collaboration in the development of projects for the implementation of new financial regulations.
In 1995 she took her first position as a financial products advisor at La Caixa and a year later she started her career in Private Banking. She spent the first six years at Credit Suisse as a Credit Specialist in the Credit Risk Management department.
In 2020, Iceta Wealth Solutions EAFI, S.L. is integrated into Wealth Solutions and becomes part of its team.
She holds a degree in Business Administration and Economics from the C.E.U. She has a Higher Course in Banking Management and Financial Markets from Cardenal Cisneros University, a Wealth Management Diploma from UBS and specialized courses: Portfolio Management (IEB), Taxation (Credit Suisse) or Financial Statements Analysis (Madrid Chamber of Commerce).
He holds the Financial Advisor and Wealth Manager certificates from the Spanish Institute of Financial Analysts.
Director
Julio de Miguel
Specialist in private banking for more than 15 years.
Julio joined the Wealth Solutions team in June 2022.
Since 2007 he has developed his career in wealth advisory, first at Crèdit Agricole Private Banking as Senior Private Banker and, subsequently, at Bankinter (Valencia), where he was Director of the Private Banking Center, combining his activity as a senior private banker with the management and leadership of a team of professionals in the bank.
In 2006 he joined Mutuactivos (Mutua Madrileña Group) as sales manager for the Valencian Community. Previously, he worked in international insurance companies such as AVIVA (London) and Allianz.
He holds a law degree from the University of Valencia, an MBA from the Instituto de Empresa, and is EFA certified. He also holds the international accreditation in Boards of Directors and Good Governance from the Institute of Corporate Governance.
CFA, Director
Amilcar Barrios
With more than 15 years of experience in the financial sector, Amílcar Barrios joins Wealth Solutions in 2019, where he initially leads the Investment area, responsible for the firm's product selection and investment strategy.
Since 2022, he has been part of the Wealth Advisory area, collaborating with families and institutions in the definition of their global strategy.
He previously developed his career at Tressis SV, focusing on portfolio management, economic analysis and fund selection.
He has been a regular contributor of financial resources since 2011.
He holds a degree in Business Administration and Finance from CUNEF, a Master's degree in Banking and Finance from AFI and is CFA and EFPA certified.
Director
Isidoro Millán
He joined Wealth Solutions 4 years ago as a director in the commercial team.
In 2019, he joined Banca March's Wealth Banking Expansion Team, as a director, where he once was in charge of financial, wealth and tax advice for clients from €2M.
In 2015, he joined UBS Europe as Director of Private Banking in Malaga, where he spent 3 years performing the tasks of Acquisition, Advice and Management of clients' financial assets.
He began his professional career in 2005 at Morgan Stanley SGIIC in the Middle Office department. Three years later, in 2008, he joined Credit-Suisse Spain-Private Banking, first in the Treasury Private Banking department in Madrid, developing the work of advisory services for equities, fixed income, derivatives, structured products and currency and, in 2012, he became Relationship Manager in Private Banking, a position in which he developed the functions of client acquisition and advice (portfolio of 150 M€).
He holds a degree in Business Administration and Management from CEU, a Master's degree in Stock Exchange and Financial Markets from IEB and an EFA (European Financial Advisor) license from the European Financial Planning Association (EFPA). Degree in Endowment Management from IESE (2002).
Senior Analyst
Vincent Hof
Junior Analyst
Alberto Fernandez
Junior Analyst
José María Romero
Global Financial Controller
Lara Fernandez
Controller
Silvia Gomez
Junior Controller
José Obando
Office Manager
Patricia Bresme
Ricardo Matas
Head of Accounting
Head of Accounting
Ricardo Matas
Middle Office Manager
Rene Zhivkova
Diego Castiñeira
Middle Office Manager
Middle Office Manager
Diego Castiñeira
José Antonio Gallego
Senior Middle Office
Senior Middle Office
José Antonio Gallego
Senior Middle Office
Sara Ibarburu
Senior Middle Office
Ruben Martin
Senior Middle Office
Marta Montoya
Senior Middle Office
Ana Arines
Middle Office
Jesus Paniagua
Esteban Llop
Middle Office
Middle Office
Esteban Llop
Training
Professional Experience
Natalia Betancourt
Middle Office
Middle Office
Natalia Betancourt
Middle Office
Carmen From Madrid
Juan Antonio Nieto
Middle Office
Middle Office
Juan Antonio Nieto
Business support
Susana Antón
Senior Data Engineer
Victor Castera
Senior Data Engineer
Rafael Hidalgo
In 2019 he joined Drinks&Co, first as PHP Architect and later as Head Architect. There he drives the technological transformation of the platform and defines the medium-term technical roadmap, leading a multidisciplinary team of 35 people and infrastructure and architecture modernization projects.
In 2023 he joins Teladoc Health as Tech Lead, participating in the evolution of digital health products. In 2024 he joined Finletic, first as Lead PHP Engineer and since May 2025 as CTO, leading the engineering team and the company's technology strategy, focusing on security, scalability and operational efficiency.
He holds a degree in Computer Engineering from the Universitat Autònoma de Barcelona (2002-2010). In 2020 he collaborates as a professor at La Salle BCN within the Master in Digital Transformation Technologies, contributing his experience in technical leadership and innovation in cloud environments and in 2022 in the Master in Digital Product Management as a professor of Mobile and Web Development.
Senior Data Engineer
Marcos Ruiz
Product Manager
Juan Carlos Rodriguez
Head of Data
Rodrigo Lopez
Since the beginning of 2023, he has been part of Wealth Solutions, where he opened the Data sub-department. He is currently dedicated to the automation and optimization of processes, contributing to the digital transformation of the area.
He studied a double degree in Mathematics and Software Engineering at Universidad Rey Juan Carlos. He started his career with an internship at INETUM, a technology consulting firm, and later joined PwC as a Data Analyst. A year later he joined Telefónica through a scholarship, participating in a project to apply Machine Learning and language models in Spanish in collaboration with the RAE.
Data & Automation Analyst
Pablo Guerrero
Where to find us
Our Global Presence
We are present in more than 12 countries and have offices in Madrid, Barcelona, Valencia and Miami, which allows us to accompany our clients wherever they need us.
WS Europe
Madrid, Barcelona, Valencia
Barcelona
Avda. Diagonal, 469 - Pl. 4ª. 08036 Barcelona
Tel: +34 915 613 420
info@wealthsolutions.com
Valencia
Plaza Cánovas del Castillo 1 - Pl. 3ª. 46005 Valencia
Tel: +34 915 613 420
info@wealthsolutions.com
WS America
Latam and USA
Miami
333 SE 2nd Avenue, #2000. Miami, FL 33131.
Tel: +34 915 613 420
info@wealthsolutions.com
